It would be fair to say that the internet has completely transformed the business world and particularly in relation to young companies, marketing techniques have changed tremendously. It’s no longer simply a case of splashing out on big newspaper adverts or taking advantage of the latest business cards deal, but strategic online marketing can instead make your company much more open to the general public.
Bearing the above in mind, here are our most recommended online marketing solutions you can use if you are looking to take your business to the next level.
It’s no secret that social networks are the big phenomenon of the past few years and in relation to businesses, they can be very powerful indeed. If you can direct all of your customers to your social page, you will have direct contact with them as soon as any new products or services are launched – or if you are simply trying to promote a special offer. Of course, it’s not just them who might be able to view your material as well and if some of your activity happens to be shared, you could drum up a huge amount of business.
The other obvious benefit to this approach is that it’s free. It doesn’t cost a penny to register on all of the major social networking websites and while you may decide to advertise your pages at various places, the costs will not spiral out of control.
we’re talking about one of the more traditional methods of online marketing, the obvious solution is SEO. Search engine optimization can transform a business and if you can rank at the top of the results for your selected keywords, you will unquestionably see your sales increase.
The unfortunate issue about SEO is that it can be expensive. Even if you carry the process out yourself, the industry has developed to a stage where you will have to pay to improve a lot of SEO factors – whether this is buying links or directory submissions. Therefore, a lot of businesses simply turn to a third party company, whether this is an individual who specializes in the industry or a company that provides white label SEO.
This is a slightly different option to the other two suggestions and if anything, it can be classed as a short-term solution. While social networking and SEO are regarded as long-term methods of promotion, PPC could work instantly. For those that are unaware, it basically involves purchasing advertising space on the likes of Google and Facebook – and paying an agreed amount when a user clicks through to your website.
If you are confident about selling products through your website, PPC advertising can be very effective if you can get the numbers right. However, for some markets the costs are simply too high so you really will have to find out whether the industry your business is in is suited to the practice.