It does not matter if you are a CEO of a huge business or a small one, or even if you are just starting a business because you need to know exactly what you are getting yourself into. For those who are starting a business, it is not a bad idea to hire a professional to help; for example, if you want to hire a marketing or a branding consultant, you should contact BrandQuest.
What is marketing?
To put it as simple as possible, marketing is the process of executing and planning the pricing, conception, promotion and the distribution of goods, services, and ideas that will help create exchanges that will satisfy organizational and individual goals.
Be creative and come up with new ways to market your product
Now, what does this mean to you? It should mean that marketing will encompass everything that you have to do in coming up with a necessary service or product while making the potential customers aware of this, as you make them want it and then sell your product or service.
Sales and marketing
From the above mentioned, you might think that sales are also considered marketing. Is advertising also marketing? Usually, people refer to sales functions as marketing, when in reality those sales and even advertisements are just a part of marketing in general. However, in the olden days, marketing was quite different as it did consist of only from sales.
Things soon began to change when some companies grew larger and started offering many different product lines, which resulted in having their own brand and marketing managers together with other specialized roles. This is when the need for a marketing department was deemed necessary for the business to succeed.
In reality, everyone is responsible for marketing, and if you do not know much about this but you wish to create a business, maybe you should hire someone to help you out. For example, you can hire BrandQuest for brandquest.com.au/brand-strategy. It is important to know all there is to know about marketing and branding before starting your own business.
You need to understand how marketing works
Everyone in your company should know that they are also responsible for marketing messages, goals of the company, visions, and they should also reflect this in every message that goes to the public and everything else that is related to your brand and your company. This is called the Integrated Marketing Communications, and what this means is that every contact with your customers is important.
You should know that any bad experience your customer or a potential customer has with your industry or company will surely affect your future sales, at least from that one customer and maybe his friends. This bad experience is caused by anything, from a rude receptionist to sending the wrong package, providing bad service, or showing damaged goods.
For those who are not that familiar with the marketing and branding of their company, there is always an option of hiring someone. On top of that, when you hire a marketing consultant you are not tied to an obligation. As soon as the deal is done, you two can easily part ways.
Before you can make your business grow you need to learn more about marketing in general. However, some say that marketing is not as important as creating your own brand, and while that is true, marketing is still the thing that will get you on the right tracks. Even if you are not that familiar with this, you should just hire a professional to help you out.